Whilst working on my startup GamePumpkin in Ireland I came in contact with a lot of interesting people and companies that would prove to play a different roll than I originally thought.
When my business partner left I decided to build up my financial muscle before I would take the business venture to The UK. In Ireland and through the preparation in Norway I had considered many different marketing tools. When I now where looking for a job, I contacted the companies of which tools I liked and where planning to use myself. The result is that I now do social media consultancy work for three companies:
I came in contact with the founder and CEO Dag Holmboe when I was doing research on social media ROI for my social media studies at my last semester at my Business School before I went to Ireland.
We wanted to use the service ourselves and I’m now introducing this fine product in Norway as a Business Developer.
Klurig Analytics is a Social Media Analytics company. Klurig Analytics develops methodologies to analyze and estimate the return value and ROI of social media campaigns.
Using industry standard conversion and cost metrics together with proprietary algorithms, Klurig’s methodologies convert web and social metrics into social media return value measured in dollars and social media ROI.
The social media return value is based on the values of return channels. Using a different algorithm per return channel, a return channel value is calculated. Taken as a whole, all return channel values becomes the total social media return value. The social media ROI is estimated using the social media return value and the social media investment together with the standard financial ROI formula.
I meet one of the co-founders Mike Sikorski at Dublin Beta where he was demoing. Huggity is a unique Post Event Marketing Tool, which allows brands to extend their exposure and maximise their ROI on event marketing by engaging fans online (on Facebook), after the event.
Besides fulfilling usual objectives of sponsorship, such as fans engagement and brand exposure, it allows to reach audiences far beyond the event. It also offer a direct, tangible advertising value in form of impressions and clicks on Facebook. Huggity offer analytic tools which allow to measure effectiveness and reach of the message and various data capture techniques, which help to collect data for direct marketing campaigns after the event.
Huggity’s solution also allows associations, event orginisers, teams and bands to add a very attractive revenue stream, in form of advertising inventory.
Huggity have worked for such brands as MTV, Swatch, Vodafone, Oxegen Festival and Football Association of Ireland. To learn more, please have a look at a presentation.
Huggity are currently looking to partner with Digital & Brand Agencies, Sponsorship Agencies and Photographers, I strongly believe that making Huggity’s solution part of their future pitch or work can be a great differentiator and increase competitiveness. My position at Huggity is a Independent Sales Representative and Business Developer.
This company is located in my hometown Haugesund on the west coast of Norway. I came in contact with the CEO Ellis Del Sol through an old business partner. I now work there as a Key Account Manager.
Social Me are working to create enthusiasm for its customers by establishing a unique communication between companies and its customers. The goal is to revolutionize the customer’s presence in social media.
Social We want to raise and develop the client’s presence on Facebook, Twitter and Google by capitalize on the unique opportunities that these channels provide. By performing measurable and cost-effective measures to Facebook and Twitter, as well as to improve search results on Google+ Social Me want to show that social media are the best sources to build relationships and increase sales.
May 7, 2012 Update: I’m no longer associated with Social Me AS.